Lead Assessment
Where are we losing leads, and what would fix it?
Reported leads
124
70 Local ads + 54 Construction
Reported conversions
1
0.8% conversion rate
Leads in the hub
28
89.3% contacted
Won in the hub
6
21.4% of hub leads · 2 lost
Reported numbers
Leads that were worked outside the hub are counted hereWhere do leads drop off?
From the WhatsApp sequence the team marks in the Chrome extensionThe funnel fills in as the team works
Every message marked as sent in the Bro Pilot browser extension is counted here, so you can see which step loses the most customers.
By source
| Source | Leads | Contacted | Engaged | Won | Rate |
|---|---|---|---|---|---|
| Instagram Ads | 10 | 9 | 7 | 2 | 20% |
| Website | 9 | 8 | 6 | 2 | 22.2% |
| Referral | 9 | 8 | 6 | 2 | 22.2% |
By salesperson
| Person | Leads | Contacted | Replied | Engaged | Won |
|---|---|---|---|---|---|
| Divya Nair | 14 | 12 | 0 | 9 | 3 |
| Arun Kumar | 14 | 13 | 0 | 10 | 3 |
Pipeline right now
Where the hub's leads are sittingNew311%
Contacted414%
Interested414%
Quote Sent414%
Negotiation311%
Payment Pending27%
Won621%
Lost27%